
People motivate themselves, this article looks at how to set up structures and enable change to flourish.
The Carrot and Stick Approach
The carrot and stick approach is as old as the hills and the method of lazy managers. At best you will achieve temporary compliance. Over the long term loyalty will be absent and quality of work will suffer dramatically.
It is often perceived that people will work harder for rewards and be motivated to turn up on time with punishments.
But the truth is people are motivated for many reasons, and certainly much broader than money and punishments. While it is true that, people are motivated by rewards, it is the reward that they as individuals value.
It is well known that money is not a motivator. Herzbergs definitive study indicated showed that extra money did not drive motivation in line with the additional cash, but the absence of adequate pay was a dramatic de-motivator.
People are motivated by what they value. And this is different for everybody. This is why blanket motivation programs don’t work and often back fire.
One person may have ambitions of becoming a leader, and so will work hard to engender good will to this end. Whereas another will have no interest whatsoever in management and just wants a steady job, they can feel satisfied in. Neither view is better or worse, but a simple example of how people have differing values.
Fear As a Motivator
The big stick approach – fear – does not drive performance. It does however move people, but at a cost. A cost of ill will, lack of loyalty and dissent.
Bullying managers, may threaten people for not working overtime, being a team player, with financial pressure or threats of not being promoted. Either explicit, or worse implicit passive aggressive behaviour.
It only works when the big stick is present and visible. When it is not, it ceases to work. It is the use of force to get things done, as opposed to that of appealing to peoples values.
Why peer pressure doesnt work
We probably all remember peer pressure at school, well it never really changes. We are all very much influenced by the company we keep.
In organisations peer pressure, or normative pressure as the psychologists call it, is alive and well, and often a favoured tool to attempt to motivate staff.
It’s the old story, everyone else is doing it, so should you. Again it moves people to action, but not lasting motivation. Sales pitches from the snake oil salesman include the line, ‘don’t be the last to miss out.’ But if you look a little closer we are being manipulated to their end.
People are smart, individualistic, and pragmatic. Appeal to common sense and their individual values and you will build intrinsic motivation as opposed to external force.
Self Interest
Influence works, if and only if, it is the finding of others self interest and showing them how both peoples objectives will be met and are aligned if they co-operate.
Reciprocity, is understanding what my needs are as an individual manager, understanding what the individual needs ad values are of each seperate individual in your team, take the time to match there values to your values.
Be aware that behaviours change considerably between people, and as behavioural dispsotitions (say detailed people versus big picture who might get bored with details). Also specific circumstanes mat also influence their values and bahviours at any one time, eg single, family, living circumstances etc.
Instead avoid one size fits all motivation approaches and instead, go for a tailored individualised method. Examples of these are competitions between sales people, instead focus on programs where everyone can win, say by a program that recongnises that improvements from last year to this year. (not an arbraitary number set for this year). Or try team results that create results far in excess of the sum of the parts.
Here’s how to find put what people value:
- ✓ Talk to them about their private life, dont become friends necessarily, but get to know them more personally. Show an interest.
- ✓ Observe their beahavour over time (dont take one example as a given, watch for a pattern), listent o how they speak, what examples they use and so on.
- ✓ Analyse their successes and failures, why did the succeeded and fail in one setting and not another.
People don’t resist change, the resist the unknown
It is a common myth that people resist change. However people change all the time, voluntarily getting married, and buying houses, arguably some of the most important changes people undertake.
People will resist stupid changes they consider wont work. Many employees have been in their roles long enough to see a few managers come and go, changing from centralisation to decentralisation and back again. Causing ever more bureaucracy each time.
Often the end state, the vision is well articulated and makes sense. People have ample reason to believe the goal is a good one. But the path and how we will get their is not clear, and filled with uncertainty and risk.
This is where management must focus attention. In carefully describing the journey in how to get to the end state. And also involving them in that process.
Here is a list of actions to think about when creating buy-in for change:
- ✓ State problem as clearly as possible gain agreement that this is really the problem, and an accurate definition
- ✓ Show the direction of solution, not the entire solution, for this you will need your teams input
- ✓ Map out the the path to getting there.
- ✓ Let your team point out risks and issues, and build solutions to these them into the plan
- ✓ Give a gentle push, to get started.
Describe the path as accurately as possible, and allow them to poke holes in the plan and work together to resolve the issues. This creates buy-in.
From here be careful as although there is logical understanding and buy-in people often hesitate to ‘let go.’ Like the first time sky diver, he knows it is safe as can be and with experienced and careful people, but they need a push out the door. Likewise, don’t be afraid after proper pre-work has been done, force people to let go, take away the old system, tell them that as of next week, the old way of doing things will b stopped.
In life, in order to move to the next level we must let go of the old. Often, while we know this we have a visceral gut feeling that prevents us from making the step.
Choose informal leaders, who will set the (positive) example. Find key influencers, and let them know you are counting on them to usher in the change. Ask them to help you help the team.
Leaders are smattered throughout organisations and it isn’t because of a title or position. Leaders can be seen by their behaviours. These leaders, often inspire great deal of loyalty from others. Find these people and get them on board early. They don’t need to necessarily take on responsibility, but ensure they fully understand and support the change and then perhaps provide them visibility.
Light the winding road.
As stated earlier change is uncertain and filled with perceived risks. So keep people fully informed and in the loop every step of the way.
Communication is like glue. You need it t hold the structure together, but too much gums up the works. But don’t misunderstand this analogy. Too much doesn’t mean less frequent. It means keep it pithy. Short, sharp, to the point, and timely.
But above all, keep it honest. Make sure people are kept abreast of the successes, but more importantly be extremely candid about risks, issues, and mistakes.
Be clear about what you don’t know, and resolve it as quickly as possible. Don’t promise things that cant be delivered – explain why.
And of course don’t be overly bullish. If the change is wrong, and will sacrifice the long term objectives, for the sake of the short-term arbitrary goals, stand up and be counted.