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It’s total panic in 2008, and 2009 is right up there with the depression of 1929, the crash in 1987 and the 1974 oil crisis. Perhaps even worse – who knows what will happen before it bottoms out. Everything is CRAZY right now. There is a media frenzy generating FEAR, and most people are trying [...]
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[youtube=http://www.youtube.com/watch?v=zyJkoN1CEdo&hl=en&fs=1] This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 video’ here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need [...]
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It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]
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A good economy often makes it more difficult to recognize where potential problems lie. This means many crises may lay dormant, just waiting to hop out at you when things get rough. Properly identifying, managing and documenting the crises as they arise will help prevent future problems. A good economy often makes it more difficult [...]
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Cost cutting is a sign A sign that poor decisions were made previously, that fat was allowed to accumulate. Sure, as with the car manufacturers, when demand slumps 40% the best we can do it lose money in a organised fashion. But the US car industry has been pumping out cars in low demand for [...]
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