Helping individuals and organizations improve productivity
"Join over 1,000 other people who have already signed up!"
It’s total panic in 2008, and 2009 is right up there with the depression of 1929, the crash in 1987 and the 1974 oil crisis. Perhaps even worse – who knows what will happen before it bottoms out. Everything is CRAZY right now. There is a media frenzy generating FEAR, and most people are trying [...]
{ 0 comments }
It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]
{ 1 comment }
Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]
{ 2 comments }
