Strategic Innovation Newsletter Welcome to the May edition of Strategic Innovation newsletter, a free monthly newsletter on leadership, strategy and innovation. Delivered on the first Tuesday of each month. Back issues are archived for free downloading atwww.DanielLockConsulting.com. 15 Tips For Leading In Freaked-Out Times. 1. Leaders create order from chaos. If there is no [...]
Posts Tagged ‘current economy’
How to Thrive in These Economic Times
Posted in Strategy, tagged improving condition, Strategy, Leadership, wisdom, strategic planning, economy, current economy on May 18, 2009 | Leave a Comment »
It’s total panic in 2008, and 2009 is right up there with the depression of 1929, the crash in 1987 and the 1974 oil crisis. Perhaps even worse – who knows what will happen before it bottoms out. Everything is CRAZY right now. There is a media frenzy generating FEAR, and most people are trying [...]
Cut the Fat Not the Meat
Posted in Success Factors, Marketing, tagged Marketing, Success Factors, economy, current economy, advertising on May 6, 2009 | 1 Comment »
It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]
Two Great Examples
Posted in Marketing, Strategy, Case Studies, tagged Marketing, Strategy, current economy, advertising, JB hi-fi, mcdonalds, marketing strategy on February 13, 2009 | 2 Comments »
Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]
Subscribe
Follow on Twitter
- Psychology and why good looking people are more successful: http://t.co/0vKzefne 2 months ago
- Psychology and why good looking people are more successful: http://t.co/0vKzefne http://t.co/byI9GBEx 2 months ago
- 4 ways to avoid the planning fallacy: http://t.co/4XN6urq2 http://t.co/OljD8Mw2 2 months ago
- 4 ways to avoid the planning fallacy: http://t.co/4XN6urq2 2 months ago
- Lean Six Sigma doesn't work: The rules to remember for process improvement. http://t.co/fBsXabdh 3 months ago
Like Daniel Lock Consulting
Categories
- announcements (1)
- Articles (8)
- Avoiding Mistakes (5)
- Case Studies (2)
- Cost Control (4)
- Decision Making (11)
- Entrepreneurship (1)
- Innovation (31)
- Investing (2)
- Leadership (37)
- Lists (7)
- Management (32)
- Marketing (15)
- Musings (2)
- News (5)
- Newsletters (20)
- Personal Development (6)
- Process Improvement (27)
- Project management (6)
- Sales (2)
- Self Management (11)
- Strategy (38)
- Success Factors (26)
- Team Building (5)
- Uncategorized (21)
- Upcoming Events (1)
- Video (10)
- White Papers (2)
-
Recent Posts
Pages
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- March 2010
- February 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
-
Top Posts & Pages
Tags
Category Cloud
Meta
-
Top Clicks
-
Recent Comments
Archives
