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Posts Tagged ‘advertising’

Cut the Fat Not the Meat

Posted in Marketing, Success Factors, tagged , , , , on May 6, 2009 | 1 Comment »

It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]

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Two Great Examples

Posted in Case Studies, Marketing, Strategy, tagged , , , , , , on February 13, 2009 | 2 Comments »

Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]

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Thriving in Tough Economic Times

Posted in Articles, Avoiding Mistakes, Strategy, tagged , , , , , , on December 9, 2008 | Leave a Comment »

This is an article recently published in ‘in-business’ magazine, you can download the PDF of actual article from this link. Thriving In The Current Economy While these are undoubtedly uncertain times, the fear mongering of attention seeking headlines would have you believe we are in the depths of another great depression. While it certainly pays [...]

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