It might seem natural to curt spending on advertising during a recession, but it would be madness.
McGraw Hill carried out two studies:
Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget.
Advertising during the 1981-82 recession created a 256% increase in sales growth by 1985.
It is must [...]
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Can Bill Gates be a billion times smarter than you? No, it is impossible. So if he isn’t smarter than you then what is it that accounts for his success and that of other successful people.
It is how we think.
And what we choose to focus our attention on.
How we think has enormous influence on our [...]
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This is the typed notes from my last breakfast I ran 2/12/2008. I have had numerous requests for the notes, so here they are.
The next event is 20 January, 2009. Click here to book.
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How To Thrive In These Economic Times
Panic, Panic, Panic! 2008 will be remembered as the ‘year of the credit crunch’ up there [...]
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Posted in Newsletters, Process Improvement, Success Factors, tagged co-creatin of value, core compentencies, Gamel, Prahalad, service, service businesses, service quality, six sigma on January 6, 2009 | Leave a Comment »
Strategic Innovation Newsletter
A free monthly newsletter on leadership, strategy and innovation.
Back issues are archived for free downloading at www.DanielLockConsulting.com.
Welcome
Welcome to the January edition of Strategic Innovation Newsletter, delivered the first Tuesday of each month.
Welcome to 2009.
After a very relaxing break I am ready to get into the new year with all the energy I can [...]
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I am always talking to my coaching clients about the importance of reading, in fact I am hounding them about it.
If you are reading this blog, I am probably preaching to the converted. So check out this quote from Charlie Munger, Warren Buffett’s off-sider.
“In my whole life, I have known no wise people who didn’t [...]
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There are probably a half dozen things in life that will ensure success. The same is true of business. Here are 5 areas of business of which to pay attention. In-fact if you can master these areas you will be a stellar success in business.
They are:
Self management
Knowing your market
Marketing & Sales
People management
Systemisation
SELF MANAGEMENT
Self management is [...]
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7 Tips For Uncertain Times:
Focus on opportunities. Your results follow your attention and by focusing on the doom and gloom you will at best act defensively. Instead get clear with your strategy and place your attention to what you can control.
Be prompt and responsive. Turn around time is a sign of quality; customers will [...]
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Doing some research for a whitepaper on Innovative Leadership I came across this site and list of points for Leadership.
From http://www.businessballs.com/leadership.htm
Always, when leaders say that the people are not following, it’s the leaders who are lost, not the people.
Leaders get lost because of isolation, delusion, arrogance, plain stupidity, etc., but above all because they become [...]
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Think of staff as EVERYONE who contributes to the bottom line!
Allow yourself to be impressed on occasion and let your team know.
Say, “Please!” Be polite. I have a rule that we are nice to each other. Be beyond reproach, and set the example in this area.
Show appreciation for contribution. Encourage people, show appreciation and let [...]
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1. Big Brands don’t necessarily mean always getting the business. Big brands will get you in the door because of their position in the market place. But once they are there, it is up to the individual to perform and move the sale forward.
2. Banking on client loyalty is pointedly foolish. Clients are becoming more [...]
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