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It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]
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Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing. McGraw Hill carried out a research study of 600 businesses that those businesses that aggressively advertised during the 1981-982 recession increased sales by an average 256% up [...]
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Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]
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[youtube=http://au.youtube.com/watch?v=EhqZ0RU95d4] Gary captures the essence of getting it done here: Hustle is the most important characteristic to success. Passion and patience, allow time for the business to build and for yourself to learn the new skills. Care about your clients. Be authentic, seriously actually give a damn. If you are pumping out good stuff, that [...]
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This is the typed notes from my last breakfast I ran 2/12/2008. I have had numerous requests for the notes, so here they are. The next event is 20 January, 2009. Click here to book. —————————————————————————————————————————————— How To Thrive In These Economic Times Panic, Panic, Panic! 2008 will be remembered as the ‘year of the [...]
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