By focusing on marketing and innovation during recession it is possible to maintain and improve your market share by providing design features your clients want.
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Marketing
Over at the Catallaxy Files Judith Sloan quotes an article in the Business Section of The Australian about the poor use of PowerPoint in board meetings. I’m a consultant. I know PowerPoint well. And it’s true. PowerPoint is useful for presentations to large audiences where debate is not really functional; even then I often do [...]
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A Breakfast Anecdote: In a breakfast of eggs and bacon there are two stakeholders, the chicken and the pig. Both are required to make the breakfast. The difference between the two is the chicken has an interest whereas the pig is committed. Moral of the story – identify your chickens and pigs, keep the chickens [...]
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In order to understand your market you need information. Information of many kinds: You need to know what’s happening in your market if you are to find new opportunities. In order to develop a strategy you need organized information about your external environment. You need information equally about your customers and non-customers What you don’t [...]
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