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Archive for the ‘Marketing’ Category

Marketing and Innovation in a Recession

Posted in Marketing, tagged , , , , on February 7, 2012 | Leave a Comment »

By focusing on marketing and innovation during recession it is possible to maintain and improve your market share by providing design features your clients want.

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What is social media good for anyway?

Posted in Marketing, tagged , , on October 12, 2010 | Leave a Comment »

Buyers don’t use twitter to find high-end consultants to design and implement tailored solutions for their businesses. If I had a dollar for every social media expert – with something to sell – says I’m missing the boat. But for some reason in my experience these managers (buyers in my world) just don’t use social [...]

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What’s the point of PowerPoint?

Posted in Marketing on September 13, 2010 | Leave a Comment »

Over at the Catallaxy Files Judith Sloan quotes an article in the Business Section of The Australian about the poor use of PowerPoint in board meetings. I’m a consultant. I know PowerPoint well. And it’s true. PowerPoint is useful for presentations to large audiences where debate is not really functional; even then I often do [...]

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Project Communications

Posted in Avoiding Mistakes, Leadership, Marketing, tagged , on July 10, 2009 | 3 Comments »

A Breakfast Anecdote: In a breakfast of eggs and bacon there are two stakeholders, the chicken and the pig. Both are required to make the breakfast. The difference between the two is the chicken has an interest whereas the pig is committed. Moral of the story – identify your chickens and pigs, keep the chickens [...]

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Know Your Market – the Need for External Information

Posted in Marketing, Strategy, tagged , , , on May 11, 2009 | Leave a Comment »

In order to understand your market you need information. Information of many kinds: You need to know what’s happening in your market if you are to find new opportunities. In order to develop a strategy you need organized information about your external environment. You need information equally about your customers and non-customers What you don’t [...]

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Cut the Fat Not the Meat

Posted in Success Factors, Marketing, tagged , , , , on May 6, 2009 | 1 Comment »

It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]

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Marketing = Design = Innovation

Posted in Innovation, Marketing, tagged , , , , on May 4, 2009 | 1 Comment »

Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing. McGraw Hill carried out a research study of 600 businesses that those businesses that aggressively advertised during the 1981-982 recession increased sales by an average 256% up [...]

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Two Great Examples

Posted in Marketing, Strategy, Case Studies, tagged , , , , , , on February 13, 2009 | 2 Comments »

Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]

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Getting it Done

Posted in Leadership, Marketing, tagged , , , , , on January 29, 2009 | Leave a Comment »

Gary captures the essence of getting it done here: Hustle is the most important characteristic to success. Passion and patience, allow time for the business to build and for yourself to learn the new skills. Care about your clients. Be authentic, seriously actually give a damn. If you are pumping out good stuff, that you [...]

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Business Briefing Breakfast: How To Thrive In These Economic Times

Posted in Management, Marketing, Strategy, Success Factors, tagged , , , on January 13, 2009 | 1 Comment »

This is the typed notes from my last breakfast I ran 2/12/2008. I have had numerous requests for the notes, so here they are. The next event is 20 January, 2009. Click here to book. —————————————————————————————————————————————— How To Thrive In These Economic Times Panic, Panic, Panic!  2008 will be remembered as the ‘year of the [...]

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