Reading the business pages of the newspapers this week. Two great examples leapt out. JB Hi-Fi are making more money than ever in what is typically a down market for retailers. Selling consumer electronics they are dominating. Why is this? Superior strategy. They know their market (the young, and professionals), they know their core capabilities [...]
Archive for the ‘Case Studies’ Category
Two Great Examples
Posted in Marketing, Strategy, Case Studies, tagged Marketing, Strategy, current economy, advertising, JB hi-fi, mcdonalds, marketing strategy on February 13, 2009 | 2 Comments »
Case Study: Re-engineering, Process improvement & Systems Design
Posted in Case Studies, Innovation, Strategy, tagged bank, lean, Process Improvement, Re-engineering, six sigma, Systems Design on October 28, 2008 | 2 Comments »
Here is a case study from a previous assignment I ran, it’s brief but it explains what is possible with process improvement, that is dramatic improvements in customer quality and significantly reduced costs. The Bank was under tremendous pressure to be more of a ‘gentle hand’ with customers who were experiencing financial difficulty. A team [...]
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