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If you are to survive in business you must know thyself, that is your key driving force and areas of excellence. A recession is a difficult time, and those survive best will be those that understand their own businesses. To survive a recession with strength you must regroup, reorganize and review your entire business, but [...]
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In order to understand your market you need information. Information of many kinds: You need to know what’s happening in your market if you are to find new opportunities. In order to develop a strategy you need organized information about your external environment. You need information equally about your customers and non-customers What you don’t [...]
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[youtube=http://www.youtube.com/watch?v=zyJkoN1CEdo&hl=en&fs=1] This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 video’ here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need [...]
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It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]
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