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Archive for May, 2009

This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 video’ here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need a [...]

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This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 video’ here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need a [...]

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If you want something done, then measure it.  Peter Drucker said “What gets measured gets done”, so measure what you want to get done. Or, if you do it, then measure it then you will know how well you are doing it! But measuring is not enough:  Sure, measure, but also get organized. Get super-organized [...]

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It’s total panic in 2008, and 2009 is right up there with the depression of 1929, the crash in 1987 and the 1974 oil crisis. Perhaps even worse – who knows what will happen before it bottoms out. Everything is CRAZY right now.  There is a media frenzy generating FEAR, and most people are trying [...]

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This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 videos here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need a [...]

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If you are to survive in business you must know thyself, that is your key driving force and areas of excellence. A recession is a difficult time, and those survive best will be those that understand their own businesses. To survive a recession with strength you must regroup, reorganize and review your entire business, but [...]

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In order to understand your market you need information. Information of many kinds: You need to know what’s happening in your market if you are to find new opportunities. In order to develop a strategy you need organized information about your external environment. You need information equally about your customers and non-customers What you don’t [...]

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This 10 part video series “How to Develop a Winning Strategy” was filmed at National Speakers Association Australia event in Adelaide. I will post the 10 video’ here each Friday. You’ve got a burning passion and you want to share it with the world. The current economic conditions pose opportunities and threat. You need a [...]

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It might seem natural to curt spending on advertising during a recession, but it would be madness. McGraw Hill carried out two studies: Advertising during a recession creates 132% more 5-year sales growth over those that didn’t advertise, or cut their budget. Advertising during the 1981-82 recession created a 256% increase in sales growth by [...]

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Welcome to the May edition of Strategic Innovation newsletter, a free monthly newsletter on leadership, strategy and innovation. Delivered on the first Tuesday of each month. Back issues are archived for free downloading at www.DanielLockConsulting.com. You Can’t Pass Laws to Enforce Good Judgment It is sometimes discouraging to hear some people grumble about banning or [...]

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